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Design by © atelier EURA  for Bleecker

BLEECKER WESTFIELD

Food court, London

Location

Westfield White city, London

Completion Date

November 2019

Size of Project

90* sqm

Scope of works

Design, liaising with Landlord and Delivery
(Interior including bespoke joinery, Architecture, Graphics)

OUR CLIENT

Founder and owner Zan Kaufman approached us to assist with all design matters in 2016.

 

Between 2016 and 2022, we collaborated on multiple pop ups and interior fit outs, advised on potential new locations, and provided support on branding, graphics and website.

Westfield handpicked Bleecker to become one of the traders that were to look after their customers in the new food hall.

Design by © atelier EURA  for Bleecker
Design by © atelier EURA  for Bleecker

WORKING WITHIN WESTFIELD

The new food court at Westfield was designed to provide a better experience for visitors and it was understood that it would draw crowds. This is why as well as representing our client, the design had to efficiently support the high demand at peak times both through layout and choice of materials.

Design by © atelier EURA  for Bleecker
Design by © atelier EURA  for Bleecker

THE DESIGN

When we were first told of this opportunity, we found surprising to think of Bleecker, a street food trader, in the pristine context of Westfield, but the team were so excited that very quickly we started looking for a design solution which could retain Bleecker's authenticity in this new environment. In addition to this, the newly appointed Head of Operations from Bleecker was keen to make this location one efficient machine which could cater for the volumes predicted by Westfield.

Design by © atelier EURA  for Bleecker
Design by © atelier EURA  for Bleecker
Design by © atelier EURA  for Bleecker
Design by © atelier EURA  for Bleecker
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